Why Being Yourself Is a Child’s Superpower
There is something magical about little kids.
They don’t ask permission to be who they are.
They show up as dinosaurs, superheroes, princesses, inventors, artists, and storytellers — often all before breakfast.
They wear capes to the grocery store.
They make up songs they don’t know the words to.
They tell strangers they are worried about the sun going out one day.
And somehow… it all makes perfect sense.
At Bailey & Beau Co, this is the version of childhood we love most — the one filled with curiosity, imagination, and unapologetic self-expression.
But somewhere along the way, many kids start to change.
They start looking around before they speak.
They start wondering if it’s “cool” to raise their hand.
They start quieting their big ideas and hiding the things that make them unique.
The sparkle doesn’t disappear all at once — it slowly fades.
And that’s what breaks our hearts.
Because the world doesn’t need kids who blend in.
It needs kids who stand out.
The ones who dream up new worlds.
The ones who ask wild questions.
The ones who see kindness where others miss it.
The ones who aren’t afraid to be a little different.
Those are the kids who grow up to create, to lead, and to make things better.
At Bailey & Beau Co, everything we create — our stories, our activity books, our clothing — is built around this simple belief:
✨ Kids should be free to learn
✨ Kids should be free to explore
✨ Kids should be free to be kind
✨ Kids should be free to be themselves
Bailey and Beau are curious, adventurous, and compassionate not because they were told to be — but because they were encouraged to be.
They imagine.
They wonder.
They try.
They fail.
They try again.
And they do it together.
That’s the childhood we want for every child.
So if you have a little one in your life — a niece, a nephew, a grandchild, a student — let them wear the cape. Let them tell the silly story. Let them ask the big question. Let them be loud. Let them be gentle. Let them be weird.
Because being yourself isn’t something to grow out of.
It’s a superpower.
And it deserves to be protected. 💛