Because showing up—imperfectly, wholeheartedly, and with love—is enough.
Bailey and Beau Co was created for all the aunts, uncles, and bonus grownups out there who adore the little ones in their lives… but sometimes wonder, “Am I doing this right?”
When my nephews were growing up, they didn’t live nearby. I wasn’t there for school pickups or Saturday morning cartoons. But I still wanted to be part of their world in a way that mattered.
And as someone who isn’t a mom, I didn’t always know what the “right” toys were, or which books would spark their imagination. I just knew I wanted to find ways to connect—to make them smile, to let them know they were thought of, and to remind them that I was cheering them on, whether I was right next door or a few states away.
That’s where Bailey and Beau Co began.
At the heart of it are two siblings—Bailey and Beau—who see the world with wonder, lead with kindness, and dive headfirst into adventure. They represent the joy of discovery and the beauty of small, meaningful moments. Everything we create—from storybooks to clothing to activity books—is inspired by that same spirit.
This brand is for anyone who’s ever felt the tug to be part of a child’s life but wasn’t quite sure how.
Because connection doesn’t require perfection.
It just requires presence.
A bedtime story over FaceTime. A silly note in the mail. A cozy shirt that says, I thought of you today.
Bailey and Beau Co is my love letter to those little moments—and a way to help you create them, too.
Thanks for being here.
Thanks for loving your littles in the best way you know how.
And thank you for believing, like I do, that even near or far, love always finds a way.
❤️
Sherry
Founder, Bailey and Beau Co
Here are a few snapshots of the little guys who inspired it all—my nephews, who taught me that love, laughter, and connection don’t have to follow a rulebook. Back then, our biggest adventures lived in phone calls, bedtime stories, and the precious moments we spent together during visits. 💛
